If you’ve been following this Blog for a while, you know that the Broadcasting aspect of Sports is the only and only aspect of Sports that I care about.
A little over a month ago (as of the time of writing this post), I wrote an earlier post about How Happy I Am That NBC Sports Is Contemplating (As Of The Time Of Writing This Post) Bidding On Regaining The Television Rights To The NBA For The First Time Since 2002.
I am writing this very post because I am happy to report that NBC Sports has officially regained the Television rights to the NBA for the first time since 2001 (the last time NBC Sports, under the aegis of Dick Ebersol; had attempted to retain the Television rights to the NBA, only to lose out to ABC and ESPN at that time), and 2002 (the last time to date NBC Sports had televised an NBA contest).
In addition, I am pleased that NBC Sports will once again utilize the theme song “Roundball Rock” composed by John Tesh in 1990. Tesh is a well-known Television Personality, Music composer, and former Host of the syndicated television program “Entertainment Tonight”. This Theme was previously used by NBC Sports during their previous tenure as a partner with the league for televising NBA games from 1990 to 2002.
https://www.washingtonpost.com/sports/2024/07/24/nba-wnba-nbc-amazon-espn-rights/
https://www.cnbc.com/2024/07/24/nba-picks-amazon-for-media-rights-over-warner-bros-discovery.html
https://www.nba.com/news/nba-media-agreements-2024
Longtime Turner Sports, NBA on TNT personality, and former NBA Player Charles Barkley had these remarks for Turner Sports losing the Television Rights to the NBA for the first time since Ted Turner had founded his Cable Channels’ Sports Department in, and how Charles Barkley feels that the NBA league is putting money first, before the fan base:
An article by the renowned and highly esteemed Sports Magazine “Sports Illustrated” regarding the parent company of Turner Broadcasting, AOL Time-Warner threatening to sue the NBA over how AOL Time-Warner/Turner feels that the NBA had miscalculated AOL Time-Warner/Turner’s attempt to match dollar for dollar the Internet retailer Amazon’s bid to televise NBA contests on their Streaming service:
https://www.si.com/media/tnt-releases-statement-disagreeing-nba-rejecting-broadcast-rights-match
Matthew Parij 