How Akio Toyoda Revived Toyota’s Core Values: Tundra and Sequoia Insights

The XK70 Toyota Tundra, And The XK80 Toyota Sequoia, Both Of Which Are Built On The TNGA-F Platform; Are The Quintessence Of Toyota Design, Engineering, And Styling. Values That Toyota Has Strayed Away From During The 2000’s And 2010’s Before Akio Toyoda Had Restored These Values Within The Company That His Great-Grandfather Sakichi Toyoda Had Founded; Upon Assuming The Position As The CEO Of The Toyota Motor Corporation In 2009, And Putting The Plan To Restore The Company’s Values In Effect In The Late 2010’s.


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