Actor and Comedian Bob Newhart, by the way of a company that he had founded that he had named a rather peculiar name consisting of a blend of each of his childrens’ names; called the Rotijefco Company, owned KZBN-AM (Callsign where the last two letters stand for Mr. Newhart’s initials) (originally KACL-AM, and as of the present day; is KZSB-AM) from 1995-2005.

https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/cdbsmenu.hts?context=25&appn=101019352&formid=314&fac_num=57731

https://www.worldradiohistory.com/Archive-M-Street/2002/M-Street-2002-2003.pdf#search=%22bob%20newhart%20kzbn%22

https://www.worldradiohistory.com/Archive-BC-YB/2000/2000-BC-YB.pdf#search=%22bob%20newhart%20kzbn%22

https://www.worldradiohistory.com/Archive-BC-YB/2001-BC-YB.pdf#search=%22bob%20newhart%20kzbn%22