The style and vibe of the video below, which was commissioned in 1995 by Apple, Inc. (a company co-founded in 1976 by Steve Jobs, Steve Wozniak, and Richard Wayne), should be how Apple continues to market its products rather than being deeply ingrained in contemporary culture, emphasizing its Smart Cellular Telephones and Tablets over its core Desktop and Laptop Computers that put it on the map of society, and even venturing into the Entertainment industry.

In other words, Apple should forevermore continue to market its products in the same manner as the time during and not too long after Apple, Incorporated was founded; when possessing a Desktop Computer, or a Laptop Computer was more of a novelty than a widespread necessity.

The time when unless a business had their own, internal Computer Network; Businesses had to get by, by the way of filling Documents and Paperwork placed in Folders away in Filing Cabinets.

The time when researching, and retrieving information was done by the way of having access to Books that are sources of particular information, whether you borrowed them from a Library; or were able to own your own copies of these Books.

The good, old days when interest was cultivated in Amateur/Ham Radio, listening to, and working for local AM/Mediumwave and FM Radio Stations, watching, and working for local Television Stations; and later, watching, and working for Cable Television Channels and local and regional Cable Television Providers.

And the good, old days when foot traffic in Shopping Malls, Stores such as Sears, Montgomery-Ward, and J.C Penney; and also Five & Dime Stores were cultivated.

Another way as to how Apple, Incorporated should forevermore continue to market its products is the method used in this Macintosh video with the founder of rival company Microsoft, Bill Gates: