An E100 Toyota Sprinter badge-engineered by General Motors as the Geo Prizm as a result of the joint venture that General Motors once had with Toyota-where both companies would each own a stake in the New United Manufacturing Motors (NUMMI) plant in Fremont, California (now owned by Tesla Motors as their main manufacturing plant) and both companies would produce their own versions of the Corolla/Sprinter for the United States, while Canadian-spec Corollas would be produced at Toyota’s plant in Cambridge, Ontario.
The joint venture between General Motors and Toyota Motor Corporation had also produced at the NUMMI plant the preceding E90 generation of Corolla/Sprinter as the coequally named Chevrolet Nova, the succeeding E110 generation as the Chevrolet Prizm as General Motors management had just decided to axe the Geo sub-brand and sell all Geo models as Chevrolets from the time the U.S spec E110 Corolla/Sprinter had gone into production at NUMMI, forward; and E120 Toyota Matrix (a variation of the E120 Corolla Station Wagon) and the GM in-house styled Pontiac Vibe; and the E140 Toyota Matrix/Pontiac Vibe before Toyota-by then, having overtaken General Motors as the #1 automaker in the entire world, General Motors had fallen onto hard times as their old ways consisting of excessive overhead would no longer cut it in a world of Asian automakers posing as major threats to the future of the American automotive industry; and the economy of the United States as a whole would fall on its hardest of times ever since the Great Depression of the late 1920’s and early-mid 1930’s; would result in General Motors and Toyota dissolving the joint venture that both companies had in place since 1984, Toyota being left as the sole owner of the NUMMI plant in Fremont, California; and Toyota eventually selling the plant to the upstart automobile manufacturer Tesla Motors.
During the sole ownership of the plant by General Motors from its completion upon construction in 1960, up until GM had mothballed the plant in 1982 prior to the joint venture taking place; this California plant had employed the absolute worst workforce in the entire automotive industry-where employees had consumed alcoholic beverages while on the job, were frequently absent to the point where the production line often couldn’t be started, and even committed petty acts of sabotage such as putting beer bottles inside the door panels, so they’d rattle and annoy the customer/end user of the car. Be that as it may, General Motors had originally built this plant in California of all places, and hired despicable and unreliable employees to work at this plant so that quantity could take priority over the quality of the vehicles assembled at this plant-meaning more cars readily available on dealers’ lot for consumers all across the country to choose from, lessening the need for the consumer to either order the vehicle with the specific options, exterior colors, and interior colors they desire; or to do a dealer-trade on a specific vehicle.
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