Historic Pontiac Dealers

Packer Pontiac, located in Detroit City Proper; and Royal Pontiac (now Jim Fresard Buick-GMC), were the two pioneering Pontiac dealers in the entire nation who had helped market Pontiac’s newly-developed performance image beginning in the late 1950’s and early 1960’s (before this time, Pontiac’s position in the automotive marketplace was to serve as a poor man’s Oldsmobile or Buick; but still located above Chevrolet in the hierarchy of GM’s brands) the Wide-Track of certain Pontiac models; fabricating and selling to individuals their own parts to upgrade the performance of their personal Pontiacs, and preparing stock cars and drag racing cars.

Packer Pontiac was located on Livernois near 7 Mile Road in Detroit city proper.

A few years ago, Jim Fresard had moved to a brand new location on Woodward Avenue in the Detroit suburb of Ferndale. But Royal/Jim Fresard Pontiac’s historic location was located on Main Street in Royal Oak, Michigan.

A 1963 Pontiac Catalina 2-door Coupe prepared by Packer Pontiac for homologation in drag racing:

A photo of Packer Pontiac from the 1950’s:

Photos of Royal Pontiac (now Jim Fresard Buick-GMC) from the 1960’s:

A photo of the GTO “Judge Boys” taken inside the showroom of Royal Pontiac in 1969. Many of these “Judge Boys” are wearing ridiculous Flattop haircuts.

A picture of Simpson Pontiac from 1966. Simpson Pontiac was located at 16100 Fort Street in Southgate, Michigan.

Simpson Pontiac was founded in May, 1945.

The proprietor of Simpson Pontiac, John J. Simpson; had passed away in Florida at the age of 77 in 2004.


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