Not that I personally care about any (icky, yucky) Football, and I would give a flunky who cares to those who have watched this telecast on this day in 1974; but here is an ABC Sports telecast from 1974 with Chris Schenkel hosting studio coverage, Keith Jackson doing the play-by-play, Dave Diles (also of ABC O&O WXYZ-TV) as the host of the College Scoreboard television program sponsored by Prudential (which would later move to CBS under the same sponsor); and recent college graduates Don Tollefson and Jim Lampley. Don Tollefson would eventually spend the rest of his career as the Sports Director at ABC affiliate WPVI-TV in Philadelphia, while Jim Lampley would spend many more years with ABC, then with NBC; and finally, with the dismal cable channel HBO as a play-by-play announcer for their trivial Boxing coverage.
This presentation of ABC Sports is right in tune with Roone Arledge’s Sports Department breaking away with convention. Such as Keith Jackson sitting in front of a screen with action from a game being played behind him, depicting if he were sitting right behind the Football field while actually sitting in the announcing booth, hiring sportscasters who are fresh out of college and putting them to work doing this particular sporting event; doing an up-close interview on coaches and Athletic Directors, and even giving insight on the area where the sporting event was taking place wasn’t even the norm at this time.
I really enjoy the General Motors commercial from this time for the Chevrolet Motor Division’s “Savings Plan”, and how television advertisements overall were as of this time; including the music score composed for a Goodyear commercial where a Ford LTD was used to demonstrate a new tire that the Goodyear Corporation at this time. I personally would have used a Mid-Size Galaxie or Torino for that demonstration and not a Full-Size LTD. There’s also a Schlitz Beer commercial with a Land Rover Series IIA 109″ Station Wagon in it.
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